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Intrinsic Value

HARLEY-DAVIDSON, INC. · HOG

DCF

Conservative

More adverse but historically defensible assumptions.

$19.53

Base

The model's central intrinsic-value estimate.

$23.96

Optimistic

More favorable but historically defensible assumptions.

$69.53

Scenarios are the same model run under different but historically defensible assumptions. They are not price targets. Where a valuation gap is shown it is a comparison with a recent close, not a forecast return; where the price is stale, no gap is shown at all.

Model confidence: 69%Valuation as of Sep 21, 2026Latest filing used Feb 26, 2026

Confidence reflects data completeness, accounting quality, and model reliability. It is not a probability of future price.

Valuation drivers
Normalized operating margin
14.0%
Normalized NOPAT margin
11.0%
Revenue growth
-6.2%
WACC
7.19%
Terminal growth
0.00%
Reinvestment method
capital turnover
Terminal-value share
28.1%
Model details
Normalization
V1
Scenario
V2
Confidence
V1
Engine version
valuation-1.0.1-share-units-terminal
Data snapshot
filed:2026-02-26